Culturally tailored care for Asian American women

Combine culturally tailored data and design to help Asian American women reach their health goals during perimenopause

Re:Culture Health

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Why does this matter?

No personalized perimenopause solution for Asian American (AsA) women

Different symptom profiles

Body aches and joint pain are more common for AsA women, and fewer of them experience hot flashes.

Some clinicians rely on traditional symptoms, such as hot flashes and night sweat, to diagnose perimenopause.

Non-hormonal treatments

Some women may prefer dietary changes and traditional Eastern approaches such as acupuncture and herbal remedies.

Some clinicians may not be aware of non-Western approaches or Eastern medicine specialists for treatment options.

Cultural & linguistic barriers

Menopause is perceived as a taboo topic. Many women feel uncomfortable discussing sensitive symptoms.

Clinicians have limited time with patients who are less English proficient, so they can only treat what patients share with them.

What Re:Culture Health offers?

Guided self-assessment

Improve health literacy through visual illustration of perimenopause systems.

To deliver: Accurate symptom profiles

Personalized health reports

Bridge the knowledge gaps for both AsA women and their clinicians.

To deliver: Evidence-based insights

AI-powered health assistant

Support AsA women throughout their journey with peer-reviewed medical research.

To deliver: Culturally tailored support

How is our AI-powered health assistant different?

Specialized focus on Asian Americans

Access culturally tailored health insights grounded in clinical datasets and studies specifically for Asian American women.

Ethnicity specific data and research

Science-backed integrative and lifestyle options

Health information in different languages

AI-powered chat personalized to you

Get health information designed for you — powered by the data you share and the cultural care options you prefer.

Insights driven by self-assessment

Cultural tailored health information

Safe space for sensitive topics

Our original research

Jennie Lai and Ritcha Ranjan • HCI International 2025

Applying Jobs-To-Be-Done Framework to Design AI Applications for Women in Menopause Transition

While modest advancements have been made in designing applications for women’s healthcare, a structured approach to designing AI applications for women in menopause transition represents a notable gap. This critical life stage impacts over 75 million women in the U.S., yet these women remain underserved by evidence-based research, clinician knowledge, and personalized products. Health disparities across race ...

Meet the team

Jennie Lai

Founder & CEO

Qin Jing

Co-Founder & Head of Design

Nancy Jiang

UX Researcher

Dr. Stella Yi, MPH, PhD

Strategic Research Advisor

Arun Mathew

Strategic Technical Advisor

Early user feedback on product experience

I think my doctor will have more data to look at instead of me trying to think of typical questions to ask, but really being able to see how my symptoms have tracked over a period of time.

Korean American woman, Age 40-44

This is education for me. I wouldn’t have thought to ask about joint pain, so knowing that it is something I need to consider is really helpful… I [also] wouldn’t have made the connection between mood and heart health.

OB-GYN, Columbus, OH

[The list of sources] makes me feel like I'm still kind of in control of where the information is from and then I can look into it myself as well just to double check the source.

Chinese American woman, Age 45-49

This is actually new for me… It would be good to understand symptoms in different populations… this might make me more open to prescribing, whereas in the past, I might have said: this isn’t related to your hormones.

OB-GYN, Washington, DC